
"There must be more to life than this..."
French publishing giant Ubisoft has announced the purchase of independent Parisian developer Nadeo. Ubisoft CEO Yves Guillemot cited Nadeo’s expertise in managing multiplayer systems and user generated content as key reasons for the acquisition. A third reason was left unsaid, namely Ubisoft’s ongoing inability to produce a blockbuster racing game.
Nadaeo, as it happens, are the experts in this field. The largely unheralded, and PC exclusive, TrackMania franchise has grown into a rampaging phenomenon, boasting some 700,000 racers per month. Player generated content is a key aspect of the TrackMania experience with highly customised avatars, vehicles and tracks being produced and traded within the game’s fervent online community.
This isn’t Ubisoft’s first attempt to buy its way onto the starting grid. In July 2006, it purchased the rights to the popular Driver franchise from Atari. The following year it ported the most recent console iteration of the series, Parallel Lines, to the PC and Wii, without great success. It followed up with Driver 76, a poorly received sequel for the PSP. Budget racers Import Tuner Challenge and Street Riders also failed to capture the public’s imagination.
Will the acquisition of Nadeo spell the end of Ubisoft’s racing drought? One thing we can assume is that more TrackMania is one the way, with Guillemot stating his intention to bring the series to a broader audience. Perhaps we’ll be playing TrackMania on our consoles by this time next year.