Internet memes and phrases tend to come and go, usually overused to the point of meaninglessness while they’re still around, yet if there was ever a fitting use for “what the? I don’t even…” NeverDead’s new trailer would certainly be it.

A collaboration between Konami and Rebellion, developers of the none-too-well-received Rogue Warrior, NeverDead looks set to combine third person shooting, demon killing and a distinctly Japanese style.

It’s a style shown off in the game’s latest trailer, where we’re introduced to a number of the cast. From demon hunter “Bryce Boltzmann” through to the macho, pink tights wearing Duke of Demons (do those words even make sense together? This is getting out of hand…)

There are also a few moments of combat thrown in, between the slow-mo close-ups, though these glimpses in the trailer alone looked mighty repetitive. It’s still too early to tell whether the game’s Japanese quirk will be crazily endearing or just crazy, though I guess we’re all hoping for the former.

Neverdead is still without a release date, though you can look out for it on both Xbox 360 and PS3.