In the most ridiculous trademark case since Walmart tried (and surprisingly failed) to trademark the smiley face, King, the developer of the world’s most annoying Facebook request, Candy Crush, has been attempting a similar nonsensical move.
The addictive puzzler has been hugely successful across casual platforms from iOS to Android to Facebook. Keen to prevent any opportunistic developers from piggy backing on their success, King made an application to trademark the word ‘candy’ when referring to games and merchandise.
As reported by Kotaku, King has since experienced a moment of clarity (and indeed sanity) and withdrawn its application. No doubt the organisers of the recently held Candy Jam are breathing a sigh of relief. Taking the King application very seriously, the goal of Candy Jam was to create as many games with the words ‘candy’ and ‘saga’ in them as possible.
Now logic has prevailed we can look forward to a flood of Candy named and themed games.