Earlier this year, streamers everywhere suddenly became worried that Twitch was getting bought out by Google. Rumours abounded on the net that the massive internet company was buying out everyone’s favourite streaming service and when Twitch recently introduced a new music copyright system, many thought that this was a sure sign Google was poised to take over.
Well, in a twist that few saw coming, it was confirmed through an open letter from Twitch CEO Emmett Shear that the company had indeed been purchased, but not by Google. The new owner of Twitch is none other than virtual department store and e-reader champion Amazon.
According to Amazon, it purchased Twitch for US $970m, which is just shy of the billion dollar mark Google was rumoured to be offering. Apparently the owners of Twitch felt that Amazon was a better fit for the company. Amazon has a pretty good reputation for buying out companies and letting them run with minimal influence so this surely had a lot to do with the choice. It is easy to see some Amazon influence creeping into the world of Twitch however. Perhaps all Twitch ads will become Amazon related? Maybe we’ll see live links thrown into video streams as well?
It will be interesting to see what changes, if any, are coming to this super popular service. Will it be for the better or will another favourite internet company fall under the influence of an evil corporation? Only time will tell.