Apparently unperturbed by the limited market penetration of the Ouya, online sales giant Amazon is preparing to launch its own Android based machine. The Amazon Fire TV set top box will support a range of popular entertainment services such as Netflix and Pandora, as well as a selection of Android-powered video games. The system will retail for US $99.
The gaming aspect of the system will require at least one additional purchase. The US $39.95 Amazon Fire Game Controller features all of basic inputs expected of a modern controller, including dual thumb sticks, shoulder buttons and triggers, as well as face buttons and a d-pad. Amazon is also promising “up to 55 hours of battery life”.
As reported by CVG, Amazon Game Studios has secured the design talents of Kim Swift (Portal) and Clint Hocking (Far Cry 2). Appointments of this nature may help allay consumer scepticism about Amazon’s growing interest in gaming.
Available to order now, the system will support more than a hundred games at launch, with “thousands more” promised. The extent to which the device will cater to international audiences remains to be seen.